The importance of the enterprise narrative has rarely been more manifest. Articulating and communicating the corporate story has also never been as challenging as it is now in a market place peppered with ever-increasing digital/social/mobile channel options. We believe that it is not hyperbolic to suggest that the success or failure of a company, whether mature or newly minted, balances on being able to clearly deliver their raison d’ etre of the enterprise to each and every one of their stakeholder constituencies. Businesses employ stories all the time, via branding, marketing or promotion, in order to share the mission of the organization, translate their offerings into understandable, r
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