Many B2B companies in crowded, dynamic marketplaces are underperforming in their marketing efforts. If it does not make financial or business sense for your enterprise to commit to a full-time marketing leader at the current time, we offer Contract and Fractional Chief Marketing Officer (CMO) services—to provide outsourced marketing expertise and CMO strategy for a fraction of the dedicated employee cost.
Your outsourced CMO becomes a part-time addition to your executive staff, bringing a market-based perspective to crystallize strategy and manage implementation across every element of the marketing value chain.
A Fractional CMO is a marketing executive that provides marketing expertise and project management skill on an interim basis, generally between 10 and 20 hours per week. This is ideal for startup companies requiring basic awareness and demand generation assistance without committing to cost of a full-time marketing executive. The fractional CMO can focus on one focused tactical area, such as email marketing or social media content, or operate at a higher level to establish marketing strategy and develop the attendant marketing plans and campaigns.
Contract Chief Marketing Officer (CMO) services enable you to complement your executive staff with a hands-on, highly experienced contributor. A contract chief marketing officer provides and supports a very broad mix of marketing and management activities. These activities may include contract program management, strategy, market opportunity analysis, corporate marketing, product marketing, content marketing, social media, demand generation, public relations, analyst relations, digital marketing, telemarketing, telesales, business development and sales development.
Account-Based Marketing (ABM)
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account. We provide services that both support your launch of ABM in your business development model or act as your outsourced ABM department.
“However beautiful the strategy, you should occasionally look at the results.”