We identify, create, deliver and manage marketing programs for the post-digital marketing age in which the notions of digital and traditional marketing strategies, tools and channels merge into a innovative and dynamic new marketing model.
Strategy is the crucial first step for ambitious enterprises that want to drive competitive advantage and lasting transformation in their business model or market category. That includes market and competitive research and analysis to ensure that opportunities, strategies and plans are optimally defined.
A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame and a description of the current marketing position of the business, the target market and the marketing mix.
Product marketing is about bringing a product, service or solution to market. This includes determining product positioning and messaging, launching the product and ensuring salespeople and customers understand its features, functionality and value.
Many B2B companies in crowded, dynamic marketplaces are underperforming in their marketing efforts. If it does not make financial or business sense for your enterprise to commit to a full-time marketing leader at the current time, we offer Contract and Fractional Chief Marketing Officer (CMO) services—to provide outsourced marketing expertise and CMO strategy for a fraction of the dedicated employee cost.